Bob The Cooler Co. LLC is excited to partner with dealerships and retailers who share our vision of delivering high-quality products to enthusiasts and adventurers around the world. This online document outlines the general agreement terms and policies for our registered resellers.

By accepting this agreement, you acknowledge that you have thoroughly reviewed the information provided and agree to all the terms and conditions specified in the Bob The Cooler Co. LLC Powersports Dealership/Retailer Agreement and Policies. Your acceptance signifies your agreement to adhere to our policies, terms, and conditions, ensuring a successful partnership.

Retailer Registration

To ensure a productive partnership, retailers interested in selling Bob The Cooler Co. LLC products must complete an official registration process. This registration helps us maintain a high standard of service and product knowledge across all our resellers, ensuring that customers receive the best possible experience.

Key Policies

  1. Product Authenticity: Retailers agree to only sell authentic Bob The Cooler Co. LLC products purchased directly from us or through authorized distributors. This policy ensures that customers receive genuine products that meet our quality standards.
  2. Pricing Policy: Retailers must adhere to our MAP Policies (Minimum Advertised Price) maintain market stability and protect the brand's value. Only approved promotions and discounts are permitted and must be communicated in advance to Bob The Cooler Co. LLC for approval. See "Bob The Cooler Co. MAP policy here- (SEE MAP POLICY OVERVIEW BELOW )
  3. Marketing and Brand Representation: Retailers agree to use approved marketing materials and uphold the brand image of Bob The Cooler Co. LLC. Retailers are encouraged to engage in local marketing initiatives and will be supported with materials and guidance from Bob The Cooler Co. LLC. to the best of their ability.

Addressing Customer Concerns

Bob The Cooler Co. LLC and its retailers share a commitment to addressing customer concerns promptly and effectively. The following principles guide our approach:

  • Transparent Communication: Customers should always receive accurate and clear information regarding products, pricing and returns.
  • Prompt Response: Customer inquiries and concerns should be addressed as quickly as possible, ensuring a positive customer experience.
  • Problem Resolution: Efforts should be made to resolve customer issues in a manner that upholds the reputation of both the retailer and Bob The Cooler Co. LLC.
  • Feedback Loop: Retailers are encouraged to share customer feedback with Bob The Cooler Co. LLC to help us improve products and services.
  • Customer Support: any customer support needs beyond the retailers ability to resolve should be directed to Bob The Cooler Co. LLC customer support.
    Email Customer Support:
    Customer Service Phone: (480) 420-7470

Policies & Procedures

Bob The Cooler Co. LLC Policies Overview
Stock Rotation Agreement

This Stock Rotation Agreement ("Agreement") is made by and between Bob The Cooler Co. LLC ("Company") and the undersigned Retailer / Dealership ("Dealer").

1. Policy Overview

The Company recognizes the need for Dealers to manage inventory effectively. To support this, the Company offers a Stock Rotation Agreement, allowing for the rotation of products under specific conditions.

2. Stock Rotation Eligibility

To initiate a stock rotation, the Dealer must comply with the following conditions:

  • Order Requirement: The Dealer is required to place an offsetting order of original value plus a minimum of 25% increase in additional product.
  • Approval: All stock rotation requests must be approved by the Dealer's designated Sales Representative from the Company with written approval from Bob The Cooler Co. LLC Sales VP. The approval process will consider the current inventory stock and other qualifiers as outlined in this Agreement.
  • Qualifiers:
    • Current Inventory: Only items that are currently part of the Company's inventory are eligible for rotation.
    • Condition of Product and Packaging: Products must be in their original and sellable condition. Packaging should also be intact and in good condition to qualify for stock rotation.
    • Exclusions: No returns or exchanges will be processed for items that are “limited edition”, custom-made, or classified as closeout items.

3. Non-Approval of Stock Rotation Requests

The Dealer acknowledges that not all stock rotation requests will be approved. The approval of such requests is at the sole discretion of the Company and its designated representatives. Factors influencing the decision may include, but are not limited to, product demand, inventory levels, and market trends.

4. Implementation of the Stock Rotation

Upon approval of the stock rotation request by the Company, the Dealer must fulfill the minimum order requirement for the new product. The order placed by the Dealer as part of the stock rotation will adhere to the standard terms of sale, including pricing, unless otherwise specified by the Company.

5. Agreement Compliance

The Dealer agrees to comply with all terms outlined in this Stock Rotation Agreement. Failure to comply may result in the denial of future stock rotation requests and may affect the Dealer's account standing with the Company.

Return & Refund Policy

Welcome to Bob The Cooler Co. LLC. We are steadfast in ensuring that our partners, like you, are wholly satisfied with every purchase. This policy delineates our approach to returns and refunds, providing clarity and making the process as straightforward as possible for our Powersports dealership partners.

30-Day ReturnN Window

We understand the necessity of flexibility. Therefore, we offer a generous 30-day window from the date of receipt for you to initiate a return. To be eligible for a return, items must remain in their pristine condition—unused, with all original tags and packaging intact. Please ensure you retain your receipt or proof of purchase.

Initiating a Return

To begin the return process, reach out to us at or contact your dealer sales representative directly. We'll review your request, and upon approval, if your item arrived damaged or incorrect, we'll facilitate the return. In such cases, a dedicated return shipping label will be provided, covering all associated costs. Please direct all returns to:


Note: Please ensure you have submitted a return request before sending back any items. For inquiries or further assistance, our support team at is ready to help.

Policy at a Glance

  • Issue Reporting: Encounter any problems with your order? Contact us immediately. We're dedicated to ensuring your order is impeccable.
  • Non-returnable Items: Not all items can be returned. Custom orders, specifically, are ineligible for returns. Should you have any unique situations, we're open to discussing potential solutions.
  • Final Sale and Discounts: All sales for items purchased at discounted prices, with discount codes, or items bought during sales are final. Similarly, all Bob The Cooler Co. gift cards are non-returnable. This policy is crucial for us to continue offering special savings across the board.
  • Exchanges: ("See Stock Rotation Policy")
  • Refund Process: Upon receiving and inspecting your return, we'll communicate whether your refund has been approved. Approved refunds are processed back to your original payment method within 15 business days. Keep in mind, processing times may vary depending on your bank or credit card company.

If you've awaited more than 30 business days since we approved your return and haven't received your refund, kindly contact us at

We value our partnership and are committed to ensuring a seamless return and refund process for your dealership.

Map Policy Overview

Minimum Advertised Price Policy
Effective: January 1st 2023

BOB The Cooler Co LLC. (“BOB”) is an industry leader in the development, manufacture and sale of premium products, including coolers, drinkware, and accessories (“Products”) with a strong reputation and following among consumers. Key to our success is our unparalleled commitment to building close and enduring relationships with our high quality sales & distribution network of retailers who provide consistent, high-quality customer service and represent our brand image appropriately.

To ensure the legacy of BOB and to protect the reputation of Bob The cooler Co. LLC, brand image, goodwill, standards, marks, and products, BOB will not support advertising or promotion of its products that may adversely affect its goodwill, or diminish, detract and/or damage the value of BOB products and standards. Effective immediately, BOB has established this minimum advertised price (“MAP”) policy for its Products, applicable to all authorized BOB retailers in the U.S. BOB will not provide any benefits to any retailer that does not comply with this MAP policy. The MAP policy is designed to help retailers maintain the long term strength of the BOB brand by ensuring they have the incentive to invest resources into services for customers of BOB Products and provide them with the framework for supporting BOB premium products and to maximize brand sales opportunities by maintaining and enhancing the BOB brand image with consumers at all times while allowing our retailers to profitably market and effectively promote BOB Products to customers.

  • No BOB retailer shall advertise or offer any price for any BOB Products below the Manufacturer’s Suggested Retail Price (“MSRP”). The MSRP will be unilaterally established, updated and provided by BOB to retailers from time-to-time and will reflect any authorized discount(s) or off-price products. MAP pricing is established by BOB and may be adjusted at any time by BOB in its sole discretion upon written notice. If a Product is not listed on the most current price sheet or sales sheet with specific “Sale” pricing it is not subject to MAP. For avoidance of doubt, all BOB retailers remain free to set prices independently and to independently determine whether to abide by or disregard the MSRP and this MAP policy.
  • The MAP policy applies to all advertisements of Products in any and all media, including, without limitation, in-store, flyers, posters, coupons, direct mailers, brochures, inserts, newspapers, magazines, catalogs, mail-order catalogs, public signage, other print media, television, radio, email, Internet websites, e-commerce, any method which uses the hypertext transfer protocol (http) or any internal link to a web-based shopping cart, and other electronic media that communicates to the public.
  • BOB MAP Products may only be advertised as standalone products and may not include promotional allowances. The inclusion in advertising of free or discounted products, coupons, cash rebates, BOGO (buy one, get one), free premiums, reward programs, or bundled promotions (whether with BOB or another manufacturer) with a product covered by the MAP policy, is contrary to the policy if it has the effect of discounting the advertised price of the Product below the MAP. Free shipping and/or handling or free financing promotions do not violate the MAP policy. Promotions that provide a free gift with purchase are not a violation of this MAP policy provided the gift is not BOB branded Product. Promotions commonly referred to as “Friends and Family Sales Promotions” are not a violation of this MAP policy provided that these promotions (a) occur no more frequently than twice per calendar year and for periods no longer than one week at a time, (b) are offered only to a limited group of prior loyal customers and family members of the retailer, (c) are not advertised through digital means, and (d) require original non-transferrable invitations. The MAP policy does not apply once an item is placed in a customer’s “virtual shopping cart” on an Internet website. However, “click for price,” “call for price,” “Click here for lower price,” “See price in cart,” “Log-in for price,” “Add to cart for lower price,” “Check cart for lower price,” Mouse over for price,” “Email for (better) price,” or the like, on a website that displays a price lower than MAP is a violation of this policy. The BOB MAP policy does not in any way limit the ability of any retailer to advertise that “they have the lowest prices” or use other phrases of similar meaning. Prices may be omitted from advertisements.
  • From time to time, BOB may engage in promotions with respect to certain Products. In such events, BOB reserves the right to modify or suspend the MAP with respect to the affected Products upon notice of such change. BOB further reserves the right to unilaterally suspend, amend, or adjust the MAP at any time with respect to all or certain Products in its sole discretion upon providing written notice. BOB’s primary, non-exclusive method of communication will be via its price sheets for retailers. Any changes to MAP will apply equally to all retailers.
  • BOB may monitor advertised pricing of MAP Products. If a retailer advertises Product in a manner inconsistent with MAP, to prevent any damage to brand integrity, BOB may unilaterally and without further warning, discontinue its business relationship with such retailer. While BOB reserves the right to immediately terminate any retailer for any violation of the MAP policy, BOB understands that there may be instances where a violation is inadvertent. As such, BOB will typically provide notice of a retailer’s first failure to abide by this Policy, though it is not required to do so. Within 48 hours of receiving any such notice, BOB expects that the violation will be cured and that there will be no further violations of the MAP policy. By providing such notification, BOB does not seek or invite, and shall not accept, any retailer’s agreement to raise its resale prices, cure the violation, or otherwise continue to abide by this policy. If a violation is not cured within 48 hours, BOB may elect to do any of the following, all in its sole discretion: (a) cancel some or all pending orders for Products; (b) limit availability of certain Products to the retailer in the future; (c) cancel any Vendor Supplied Marketing (VSM) funds or pre-season discounts to which retailer is otherwise eligible; (d) alter any payment terms; (e) suspend a retailer for period of time; or (f) terminate the relationship with the retailer. BOB reserves the right to inspect all books, records, and other documents of its retailers relating to any BOB product or transaction to determine compliance with this Policy. BOB does not undertake any obligation to enforce this policy as against any other retailer. BOB’s determination concerning whether there has been a violation of this Policy shall be final and binding.
  • This policy does not confer any direct or indirect rights on any retailer, as a third-party beneficiary or otherwise. Retailers are expressly prohibited under this policy from discussing the resale prices of any other retailer with any BOB employee or representative, and BOB will not respond to complaints regarding the actions of a third party regarding this policy.
  • This MAP policy is not a contract or agreement, and BOB does not seek nor will it solicit or accept any retailer’s agreement with our policy, nor will BOB discuss pricing of any retailer. BOB sales personnel have no authority to modify or grant exceptions or otherwise discuss any Retailer’s actual or alleged violation of this policy. This MAP policy is a unilateral policy upon which BOB is willing to market Products. BOB does not intend to nor shall it coerce any Retailer to comply with this Policy or otherwise raise prices for any BOB product. If any Retailer believes that it is being subject to any such coercion, it must notify BOB in writing immediately. If any employee or representative engages in such discussion, the Retailer shall notify BOB in writing immediately. Failure to provide any written notification required by this paragraph within 30 days of such incident shall constitute a waiver of any claim the Retailer may have under state or federal law concerning such activity.
  • All matters of interpretation and application of the terms of this policy shall remain within the sole discretion of BOB. BOB reserves the right to modify this policy at any time without notice.

Agreement Term and Termination

This agreement is effective upon the retailer’s official registration and acceptance by Bob The Cooler Co. LLC and remains in effect until terminated by either party with 30 days’ written notice. Bob The Cooler Co. LLC reserves the right to terminate the agreement immediately for any breach of policies.


Our partnership with powersports dealerships and retailers is integral to our mission. By adhering to these policies, we can collectively offer unparalleled products and services to our customers. Thank you for your commitment to excellence and your interest in Bob The Cooler Co. LLC products.

Thank you for choosing Bob The Cooler Co. LLC. We value our partnership and are committed to ensuring a seamless return and refund process for your dealership.

For more information or to discuss any of these policies further, please contact our Retailer Support Team.

Phone: (480) 420-7470

This document is subject to change and may be updated periodically by Bob The Cooler Co. LLC.